What goal tags are
Tags are lightweight labels you add to goals to group and find them — independent of team or time period. They cut across your hierarchy, so you can see every goal that shares a theme no matter who owns it.
What to use them for
Corporate themes — tag the goals that ladder up to a company-wide priority or strategic theme, so leadership can see the whole picture in one view.
Cross-cutting lenses — append tags like Growth or Efficiency to keep the intent of a goal front of mind, and to pull together everything pointed at that outcome.
How to add a tag to a goal
Open the goal.
Add a tag — start typing to reuse an existing tag, or create a new one on the spot.
Add as many as apply; a goal can carry more than one tag.
Find goals by tag
Once goals are tagged, filter the Goals view by tag to pull up everything under a theme — e.g., every goal tagged Efficiency across the company. It's the fastest way to report on a theme that doesn't map to a single team.
Keeping tags tidy
Tags are shared across your organization, so a little consistency goes a long way. Reuse existing tags rather than creating near-duplicates (e.g., pick Growth, not also growth-2026), and prune ones you no longer use.
Related: Goals Filters & Views · Creating Objectives & Goals.
More questions?
Reach out anytime at [email protected] or chat with us directly in the Brev app.